Commercial Photographers are photographers whose primary focus is on corporate portraiture, corporate events and small business photography. While other genres can technically fall under the umbrella of commercial photography (i.e. executive portraiture, product, fashion, advertising and employee headshots), commercial photography is quite distinct from consumer-oriented genres such as weddings, newborns and family portraits.
Commercial Photographer Miami
Miami and South Florida serve as headquarters of Latin American operations for over 1,100 multinational corporations with greater than $221 billion in annual revenues. Companies such as AIG, American Airlines, Cisco, Disney, Exxon, Kraft Foods, Microsoft, Oracle and others all have their Latin American headquarters in the Miami area. Miami Commercial Photographers are in an excellent position to fulfill the needs of Latin American-headquartered businesses.
Commercial Advertising Photographer
The Commercial Advertising Photographer works primarily with Advertising Agency Creative Directors and Art Directors on ad campaigns designed to position a given brand in the minds of the brand's target audience. The objective of the Commercial Advertising Photographer is to effectively position the brand using creative that grabs attention and visually communicates a brand's attributes. Brand Awareness, Brand Understanding and Lead Generation are primary goals.